Management
Find out more about the people in charge of MetaDesign Beijing
Rupali Steinmeyer
Managing Director
“We’re convinced that brands can only be successful if their added value is made clearly visible. If a company is able to convey brand advantages effectively, it can achieve measurable results. MetaDesign offers solutions that unleash a brand’s full potential.”
Read more ...Rupali Steinmeyer became Managing Director of one of MetaDesign’s business units in Berlin in August 2005. Together with her team she was responsible for driving cross-media strategic branding initiatives for clients including Volkswagen, Munich RE, Munich Health, Siemens, RTL Media and Continental Truck Tires. While in Berlin she was also MetaDesign's key contact person to the Asia-Pacific region, where she was responsible for business acquisition and setting up relationships with key clients - primarily in China.
In February 2010, Rupali moved to Beijing. She is responsible for the agency’s expansion plan in the Asia-Pacific region and oversees key client relationships. Together with her team in Beijing she manages clients such as Volkswagen Group China, Shanghai Volkswagen, FAW-VW, Zhejiang Daily Press Group, Fisher & Paykel, Shenzhen Maniform and Haier.
She has previously worked on and managed communications initiatives in the areas of marketing, strategic brand management and public relations at companies such as CNA Insurance and Planet Leap in New York, and the IIC and Bombardier in Berlin.
Stefanie Diers
Creative Director
“Design helps you to understand and to be understood. Above all, designing means searching. Strategy helps us to search purposefully. But the search goes on, as does the yearning to discover something new. That takes both courage and a delight in playing. From everyone involved. That’s the only way change is possible.”
Read more ...Stefanie Diers has been at MetaDesign since 1999. As a Design Director she focused on CI/CD projects, and also developed packaging and campaign concepts for such clients as the Deutsche Messe AG, the Berlin Philharmonic Orchestra, MAIRDUMONT, Continental Truck Tires, OSRAM and the Berlin Tourist Board Marketing GmbH. As Creative Director she was responsible for the client Deutsche Post DHL and the project teams serving them in Berlin and Düsseldorf.
In 2010 she took over the creative lead role at MetaDesign Beijing to support the agency’s strategic and creative development and to accommodate the growing demand for identity and branding processes in China.
Stefanie Diers studied at the University of Applied Sciences in Potsdam and received a Fulbright scholarship for the California Institute of the Arts. Before starting at MetaDesign she was the Art Director at Röttjer:Seifert in Ber- lin, where she managed a series of projects for the biotechnology industry.
