We have been part of developing some of the world’s best brands. Our clients include international corporations, national and regional governments, cultural institutions, and other organizations that understand the power of strategic design. A strong brand reverberates both inside and outside an organization, its look and message engaging the emotions of its target groups.
100 years of tradition, success upon success, but too many different looks in over 120 countries. Triumph was faced with the challenge of developing a new, more consistent look and reinventing the brand as an international fashion label.
Brand identity, audience collateral and digital presence for the San Francisco Ballet, America’s oldest professional ballet company.
High-value products, reliable quality – and credible communication. That is the basis for the partnership between MetaDesign and Volkswagen.
The Neue Zürcher Zeitung has given its website a fresh, modern design. It highlights the newspaper’s standard of quality.
Two strong brands – and one pioneering strategy: the former Deutsche Post World Net is now Deutsche Post DHL.
Brand identity, packaging system and retail purchase experience for McAfee, the world's largest dedicated PC security company.
Swiss Life is the new name of the Swiss pension agency. The new brand is a key player on the life insurance market in Switzerland and Europe.
Experiencing the brand with all five senses. Whether in the air or on the ground: an acoustic world that accompanies passengers through the world of air travel.
Two of China’s highest-circulation newspapers follow the new course. The front and inside pages of “Qianjiang Evening News” and “Today Morning Express” now have a new structure and format. And that helps the new Qianjiang Newspaper Chain get off to a successful start.
Kuoni is the tour planner in Switzerland. Following a clear strategy, this long-standing leader has firmly established its position in the premium segment, where it makes a “World of Difference”.
Online guest experience strategy, renewed design system, and Web presence for Shangri-La Hotels & Resorts, Asia-Pacific's leading luxury hotel group.
Household appliances from New Zealand, a strategic alliance with Chinese partner Haier and the drive to tap into a new market: good reasons for Fisher & Paykel to bring MetaDesign on board to guide its entry into the Chinese market.
Two venerable institutions merge. 11 million customers need a new home. And they need orientation as the new start into their future together becomes tangible.
Unusual and innovative: Siemens recognized the potential of sonic branding in 2003 and worked together with MetaDesign to create an acoustic environment that was uniquely Siemens. That was the start of a long and close partnership.
Münchner Rückversicherung becomes Munich Re. It is a powerful brand, proactive and quick in offering marketable solutions for the future. This rigorous focus on progress is now reflected not only in the company’s new name, Munich Re, but also in its unique imagery.
Get the details on our newest clients and projects.
