25 March 2010
Sven Müntel becomes head of 3D branding at MetaDesign

MetaDesign, Germany’s leading agency for corporate identity and branding, is expanding its 3D branding competencies: Sven Müntel is the new head of 3D branding, responsible for expanding and developing this business area at MetaDesign.

Following his vocational training as an industrial electronics technician at Volkswagen and his studies in architecture and archaeology at the University of Hanover, he worked for the EXPO2000 in Hanover and the Babelsberg Film Studios in Potsdam. Sven Müntel has also taught as a freelance professor at the Shanghai Institute of Visual Arts at the Fudan University in Shanghai. Before joining MetaDesign he was the managing director of ThisWay! Brands & Exhibitions GmbH in Germany and the head of design at ThisWay! in Shanghai. He was also the China brand director and franchise partner for Bree Collection GmbH & Co. KG in Hanover.

“Whether trade fair stands, interior design, packaging or shops: 3D branding turns brand identities into tangible experiences. Sven Müntel has many years of experience in this field, and we are delighted that he has joined our team,” said Uli Mayer-Johanssen, chief design officer and managing director at MetaDesign.