15. April 2010
MetaDesign manages TITAN repositioning

TITAN, a manufacturer of high-quality travel luggage, has chosen the branding experts at MetaDesign to manage its market repositioning following the relocation of its hard shell luggage production back to Germany. The aim is to sharpen the company’s profile based on its corporate strategy and to set the benchmark in its sector.

The focus of this process is on creating a holistic brand experience. The Berlin branding specialists, who won the contract without pitching, will support TITAN in repositioning its brand, including product design, trade show exhibits, flagship stores and product diversification. The target is a globally uniform brand look.

Thomas Wagner, the founder and CEO of TITAN, said about the collaboration, “In MetaDesign we have found the ideal partner for the challenges we are facing. Since the beginning of this year we have been producing our polycarbonate series in Germany. Our aim is to be the leader in quality. We will continue to bolster this position and use it for our brand communication.”

Tobias Phleps, MetaDesign’s chief operating officer, says, “We are very pleased to support TITAN on its way to becoming a high-quality, successful, international brand from Germany. Our common goal is to position TITAN as the luggage company, first in its core markets, then around the world.”